Budgets Are Shrinking. Expectations Aren’t.
Budgets Are Shrinking. Expectations Aren’t.
The economy is uncertain. Layoffs are rippling through parts of the event industry, and budgets are being scrutinized more than ever.
But here’s the reality: the industry doesn’t disappear in downturns — it adapts.
Events still happen. Experiences still matter. They just need to be created smarter.
During COVID, the pivot to virtual happened almost overnight.
Now, with budgets tightening again, the same principle applies: creativity and adaptability win.
Where PROJEXION STUDIO Fits In
PROJEXION STUDIO wasn’t built as a reaction to a downturn — it was built because something was missing.
The industry needed a way to reimagine the screen as an experience — a system designed for producers, designers, and the audiences they serve.
Truly mobile: not just at setup, but throughout the event itself.
Immersive by design: 120” standard, with custom formats up to 150”.
A blank canvas: brandable, merchandisable, and built for storytelling.
Backed by a creative team: not just an AV vendor, but partners who support motion graphics, custom builds, and experiential design.
Impact + Efficiency
Budgets may be tightening, but expectations for impact haven’t gone anywhere.
And the bigger picture is clear: despite current pressures, the global event industry is projected to grow from $737 billion in 2021 to $2.5 trillion by 2035 (Allied Market Research).
That long-term growth will belong to the ideas and tools that deliver both impact and efficiency — exactly what PROJEXION was designed for.
The Future of Experience
The market may fluctuate, but the demand for creativity never does.
PROJEXION is helping agencies, producers, and brands adapt with smarter, design-first tools built for today’s realities.
How is your team evolving to meet tighter budgets and higher expectations?
The economy is uncertain. Layoffs are rippling through parts of the event industry, and budgets are being scrutinized more than ever.
But here’s the reality: the industry doesn’t disappear in downturns — it adapts.
Events still happen. Experiences still matter. They just need to be created smarter.
During COVID, the pivot to virtual happened almost overnight.
Now, with budgets tightening again, the same principle applies: creativity and adaptability win.
Where PROJEXION STUDIO Fits In
PROJEXION STUDIO wasn’t built as a reaction to a downturn — it was built because something was missing.
The industry needed a way to reimagine the screen as an experience — a system designed for producers, designers, and the audiences they serve.
Truly mobile: not just at setup, but throughout the event itself.
Immersive by design: 120” standard, with custom formats up to 150”.
A blank canvas: brandable, merchandisable, and built for storytelling.
Backed by a creative team: not just an AV vendor, but partners who support motion graphics, custom builds, and experiential design.
Impact + Efficiency
Budgets may be tightening, but expectations for impact haven’t gone anywhere.
And the bigger picture is clear: despite current pressures, the global event industry is projected to grow from $737 billion in 2021 to $2.5 trillion by 2035 (Allied Market Research).
That long-term growth will belong to the ideas and tools that deliver both impact and efficiency — exactly what PROJEXION was designed for.
The Future of Experience
The market may fluctuate, but the demand for creativity never does.
PROJEXION is helping agencies, producers, and brands adapt with smarter, design-first tools built for today’s realities.
How is your team evolving to meet tighter budgets and higher expectations?
This Isn’t a Post About Netflix. 🙃
This Isn’t a Post About Netflix.
Front: 5,000 lumens
Back: 3,000 lumens
Same room. Same ambient light. One ceiling fixture overhead.
This is why PROJEXION exists.
Most people hear projection and assume it only works in the dark—
that it will always wash out under real-world lighting.
That’s the old rule.
The photo above shows the new one:
PROJEXION thrives where experiences actually happen.
But brightness is only part of the story.
Designed by a creative director who’s lived the industry’s pain points,
PROJEXION is immersive, mobile, white-label,
and built as a blank canvas for agencies and producers.
It gives clients something fresh—because recycling the same scenic builds, LED walls, and flat-panel screens doesn’t move the industry forward.
A new category for a new era of experience.
This isn’t just another AV product.
It’s a new category—a design-first system that helps creative directors and producers bring bold, disruptive ideas to life with confidence.
Photos and videos will never do it justice.
PROJEXION has to be experienced in person to truly understand what’s possible.
Front: 5,000 lumens
Back: 3,000 lumens
Same room. Same ambient light. One ceiling fixture overhead.
This is why PROJEXION exists.
Most people hear projection and assume it only works in the dark—
that it will always wash out under real-world lighting.
That’s the old rule.
The photo above shows the new one:
PROJEXION thrives where experiences actually happen.
But brightness is only part of the story.
Designed by a creative director who’s lived the industry’s pain points,
PROJEXION is immersive, mobile, white-label,
and built as a blank canvas for agencies and producers.
It gives clients something fresh—because recycling the same scenic builds, LED walls, and flat-panel screens doesn’t move the industry forward.
A new category for a new era of experience.
This isn’t just another AV product.
It’s a new category—a design-first system that helps creative directors and producers bring bold, disruptive ideas to life with confidence.
Photos and videos will never do it justice.
PROJEXION has to be experienced in person to truly understand what’s possible.
Ready to push boundaries?
PROJEXION was built for those done playing it safe.
If that’s you—let’s connect.
And yes… it would look right at home at Netflix House, too. 😉
PROJEXION WORKS: SoFi Stadium
PROJEXION WORKS: SoFi Stadium
Round two of the PROJEXION WORKS series highlights a project that helped shape how immersive environments are experienced at scale.
In 2019, PROJEXION founder and creative director Dustin Malstrom served as in-house Creative Director for SoFi Stadium, leading branding, signage, and experiential design across one of the most visually dynamic venues in the world.
SoFi Stadium is filled with screens — massive, brilliant, and everywhere.
But every one of them is fixed.
The Next Evolution
PROJEXION STUDIO was built to break that limitation.
It’s a mobile, 120-inch 4K display system designed to roll in, light up, and transform any space on command.
In suites: it powers up in seconds — no truss, no crew.
In locker rooms: it breaks down plays and rallies the team.
For sponsors: it becomes a dynamic, moving canvas for branded content, live feeds, or digital merchandise walls.
Not a TV.
Not an LED wall.
Not scenic.
Something new.
Designed to Move
While PROJEXION wasn’t built specifically for stadiums, it thrives in them — because, like SoFi itself, it’s immersive, experiential, and built to impress.
Whether in sports, entertainment, or brand experiences, PROJEXION redefines what a screen can be: not a fixture, but a flexible, design-first medium for storytelling.
Rethink the Screen.
#ExperientialMarketing #EventProfs #CreativeInnovation #Projection #StadiumDesign #BrandExperience
Round two of the PROJEXION WORKS series highlights a project that helped shape how immersive environments are experienced at scale.
In 2019, PROJEXION founder and creative director Dustin Malstrom served as in-house Creative Director for SoFi Stadium, leading branding, signage, and experiential design across one of the most visually dynamic venues in the world.
SoFi Stadium is filled with screens — massive, brilliant, and everywhere.
But every one of them is fixed.
The Next Evolution
PROJEXION STUDIO was built to break that limitation.
It’s a mobile, 120-inch 4K display system designed to roll in, light up, and transform any space on command.
In suites: it powers up in seconds — no truss, no crew.
In locker rooms: it breaks down plays and rallies the team.
For sponsors: it becomes a dynamic, moving canvas for branded content, live feeds, or digital merchandise walls.
Not a TV.
Not an LED wall.
Not scenic.
Something new.
Designed to Move
While PROJEXION wasn’t built specifically for stadiums, it thrives in them — because, like SoFi itself, it’s immersive, experiential, and built to impress.
Whether in sports, entertainment, or brand experiences, PROJEXION redefines what a screen can be: not a fixture, but a flexible, design-first medium for storytelling.
Rethink the Screen.
#ExperientialMarketing #EventProfs #CreativeInnovation #Projection #StadiumDesign #BrandExperience