PROJEXION WORKS: SoFi Stadium

Round two of the PROJEXION WORKS series highlights a project that helped shape how immersive environments are experienced at scale.

In 2019, PROJEXION founder and creative director Dustin Malstrom served as in-house Creative Director for SoFi Stadium, leading branding, signage, and experiential design across one of the most visually dynamic venues in the world.

SoFi Stadium is filled with screens — massive, brilliant, and everywhere.
But every one of them is fixed.

The Next Evolution

PROJEXION STUDIO was built to break that limitation.

It’s a mobile, 120-inch 4K display system designed to roll in, light up, and transform any space on command.

• In suites: it powers up in seconds — no truss, no crew.

• In locker rooms: it breaks down plays and rallies the team.

• For sponsors: it becomes a dynamic, moving canvas for branded content, live feeds, or digital merchandise walls.

Not a TV.
Not an LED wall.
Not scenic.
Something new.

Designed to Move

While PROJEXION wasn’t built specifically for stadiums, it thrives in them — because, like SoFi itself, it’s immersive, experiential, and built to impress.

Whether in sports, entertainment, or brand experiences, PROJEXION redefines what a screen can be: not a fixture, but a flexible, design-first medium for storytelling.

Rethink the Screen.

#ExperientialMarketing #EventProfs #CreativeInnovation #Projection #StadiumDesign #BrandExperience