Budgets Are Shrinking. Expectations Aren’t.
The economy is uncertain. Layoffs are rippling through parts of the event industry, and budgets are being scrutinized more than ever.
But here’s the reality: the industry doesn’t disappear in downturns — it adapts.
Events still happen. Experiences still matter. They just need to be created smarter.
During COVID, the pivot to virtual happened almost overnight.
Now, with budgets tightening again, the same principle applies: creativity and adaptability win.
Where PROJEXION STUDIO Fits In
PROJEXION STUDIO wasn’t built as a reaction to a downturn — it was built because something was missing.
The industry needed a way to reimagine the screen as an experience — a system designed for producers, designers, and the audiences they serve.
Truly mobile: not just at setup, but throughout the event itself.
Immersive by design: 120” standard, with custom formats up to 150”.
A blank canvas: brandable, merchandisable, and built for storytelling.
Backed by a creative team: not just an AV vendor, but partners who support motion graphics, custom builds, and experiential design.
Impact + Efficiency
Budgets may be tightening, but expectations for impact haven’t gone anywhere.
And the bigger picture is clear: despite current pressures, the global event industry is projected to grow from $737 billion in 2021 to $2.5 trillion by 2035 (Allied Market Research).
That long-term growth will belong to the ideas and tools that deliver both impact and efficiency — exactly what PROJEXION was designed for.
The Future of Experience
The market may fluctuate, but the demand for creativity never does.
PROJEXION is helping agencies, producers, and brands adapt with smarter, design-first tools built for today’s realities.
How is your team evolving to meet tighter budgets and higher expectations?
